معرفی و دانلود کتاب English for the students of media management (انگلیسی برای دانشجویان رشته مدیریت رسانه)

معرفی کتاب English for the students of media management (انگلیسی برای دانشجویان رشته مدیریت رسانه)

کتاب English for the students of media management (انگلیسی برای دانشجویان رشته مدیریت رسانه) نوشته‌ی اشرف کیایی و پرویز مصلی نژاد، با هدف آموزش مدیریت رسانه به زبان‌آموزان جهت تسلط بر مهارت‌های خواندن و نوشتن در این رشته نگاشته شده است.

این کتاب سعی بر این داشته است تا متناسب‌ترین و به روزترین متن‌ها را جمع‌آوری، انتخاب و سازماندهی کند تا دانش‌آموزان بتوانند به راحتی ایده خود را بدست آورند و شروع به دستیابی به ظرفیت برای مقابله با استراتژی‌های مورد نیاز در این حوزه کنند. همچنین جذاب‌ترین و جالب‌ترین بخش‌ها را در زمینه‌های مختلف جمع‌آوری کرده‌ و پس از انتخاب متون، تمرین‌ها تهیه و طراحی شده‌اند.

English for the Students of Media Management is a comprehensive reference for those students who are interested in learning how to manage media affairs. Reading media management texts seems to be a complicated task for the students at colleges and universities since the appropriate strategies have not been applied so far.

After a lot of investigations in theory and practice by the authors they decided to design this very practical guide in order to contribute the university students to discover and flourish their reserved potentials in this area.

The students are exposed to a lot of informative, interesting, challenging reading passages chosen from authentic sources in order to practice and improve their reading comprehension. Later on, they are evaluated through some exercises, which are intended to consolidate the learned material so that they can produce almost the same styles of .management in practice more efficiently.

The approach behind this book seems to be according to the most modern schools of thoughts in linguistics, psychology, and teaching methodology. The authors hope that this attitude toward learning to manage media work for the enthusiastic learners who enjoy media studies as armature candidates, in general, and even for those who are .professional in this domain, in particular.

فهرست مطالب کتاب

Preface
Introduction
Unit 1: Mass Media as Public Communication
Unit 2: Media Management
(Unit 3: Media Management (Theory & Practice
Unit 4: Digital Media Management
Unit 5: Media: Changing Public Opinion
Unit 6: Media Coverage
Unit 7: Characteristics of Globalization
Unit 8: Print and Broadcast Media
Unit 9: Physical Media
Unit 10: Global Communication
Unit 11: Advertisement & Propaganda
References