معرفی و دانلود کتاب English for business management (زبان تخصصی مدیریت کسب و کار)

معرفی کتاب English for business management (زبان تخصصی مدیریت کسب و کار)

کتاب English for business management (زبان تخصصی مدیریت کسب و کار)، در 6 فصل، متون تخصصی مدیریت کسب و کار را از طریق مباحث گوناگون برای دانشجویان فراهم کرده است.

این کتاب علاوه بر دانشجویان رشته‌های مدیریت بازرگانی برای دانشجویان تمامی شاخه‌های مدیریت در حوزه کسب و کار مفید و موثر واقع خواهد شد.

در بخشی از کتاب English for business management (زبان تخصصی مدیریت کسب و کار) می‌خوانیم:

Ambiance includes many intangible factors and also others such as heat, light, sound and smell. Laymen refer to six senses, psychologists claim we may have as many as 20. Whatever the truth, customers absorb information about a store through more than just their eyes.

Energy costs and their control became major issues in retailing in the 1970s following two major rises in the price of crude oil. By the middle 1980s inflation, the inability of OPEC to manipulate oil prices, and a glut of the commodity that dominates world trade, had reduced the percentage of total costs due to heat and light. Some shops, even small shops, began to install air-conditioning instead of ventilation systems (or no systems at all) to improve the ambiance for customers and staff.

The value of background music is a topic that creates a good deal of debate. Purchases such as furniture, cars, holidays and houses represent substantial decisions. Many of us would rather avoid making a decision at all, than risk making a bad one. We get flustered and start looking for the door.

فهرست مطالب کتاب

CHAPTER 1 / A Business Philosophy
Introduction
CHAPTER 2 / Business Rules
Introduction
What Are Business Rules?
Where Are Business Rules Found?
Business Rules and Managing the Business
Business Rule Systems
Rule Management
Business Rules and the Metadata Repository
Business Metadata about Business Rules
Summary
References
CHAPTER 3 / Supply Chain Management
The Role of Supply Chain Management
What is Supply Chain?
The Supply Chain Mix
The Scope of the Supply Chain
Supply Chain an Integrative Process?
The Value Chain and Interlock Strategy
CHAPTER 4 / Store Design and Layout
The name above the door
Store layout
How should the smaller business select?
Other ambiance factors
Key point summary
CHAPTER 5 / eMarketing
4.1 The Path to Individual Marketing
4.2 Comparison of the Communications Media
4.3 The Development Model for Online Customers
4.4 Online Promotion
Case Study e DVD Shop: Marketing for Key Online Customers
4.5 Prospects for eMarketing
4.6 Literary References
CHAPTER 6 / II. Developing Customer Orientation
The continuing demand For Quality
Recent Initiatives
1. Introduction
2. Managing creativity within and across organizations
3. Articles in the Special Issue
References